As we head into autumn, small, independent businesses will be gearing up for the busy Christmas season. Part of this build-up will be getting new stock into the store and promoting it through an online shop, social channels and advertising. Producing new and enticing imagery asks a lot of small businesses, but the sooner they can get on top of this, the more time they will have for product promotion and day-to-day running through the festive period.
Using your smartphone camera
By far, the easiest and most effective way to produce the product photography you need is with your smartphone camera. With a smartphone, you can take your shots with minimal set-up or even on the fly, edit them with simple-to-use apps for a professional finish, and easily upload them onto your online shop and social media.
Using photography to inform your customers
When it comes to your products, creating a variety of stock images is key. This is especially true for online shops where the customer cannot physically handle the item. Your product photography should not only show off the details of the item but also how it is used and how it appears in different settings. This comprehensive approach will inform your customers and build their confidence in your products, leading to easier marketing and better sales.
Targeting your photography
Different products will suit different types of photography, too. For example, jewellery can benefit from a combination of close-up, well-lit shots alongside model shots of how the item looks when worn. Cosmetics and wellness products can benefit from more descriptive photography, such as flat lay or in-situ shots, that adds narrative to the product. Finding the best combinations to create the right story for your particular product will highlight its uniqueness, desirability, and how it fits into your brand.
Learning photography fundamentals
Knowing the fundamentals of product photography using a smartphone camera is beneficial for whatever products you are trying to capture. If you have many items to promote, photographing can become a long-winded task. However, if you already know precisely how to set up a shot, how best to use lighting, different angles and exposures, and how to edit your images quickly and effectively, this will save a considerable amount of time that you can instead use on marketing and sales.
Find out more
If you would like to find out more about producing high-quality stock photography for your products using your smartphone camera, get in touch. We have associates nationwide who can run bespoke smartphone photography sessions for you. To get in contact, click the link below.