John talks to us from Ontario, Canada, about demystifying SEO and how building relationships is key to a successful business. We chat about how John started his adult working career at Red Pages (the Yellow Pages of websites) and subsequently Yellow Pages back in the early 2000s, when dial up was the only internet connection and it was quicker to manually look up an address than to search for it. We also talk paper rounds, rainy Lancaster University and John’s own podcast, Local SEO Today.

This is a fascinating insight into probably the most important aspect of any website and business. Well worth a listen.

John can be found here:-